IMPLEMENTASI PROGRAM UNGGULAN SATU NAGARI SATU EVENT DI KABUPATEN TANAH DATAR

Abstract

The aims of research is to describe and analyze the implementation process of the flagship program One Nagari One Event in Tanah Datar Regency. The research is motivated by the observation that the local culture, traditions, and local wisdom in Tanah Datar are beginning to fade due to development of modern times. The implementation of the One Nagari One Event program is expected to provide a multiplier effect for the target group and the local government of Tanah Datar. This research used a qualitative descriptive method. Data collection was carried out using interviews and documentation. The selection of research informants using purposive sampling technique with source triangulation. The results of this study were analyzed using the program implementation theory proposed by David C. Korten, which consists of three mutually compatible variables. The research results indicate that the implementation of the flagship program One Nagari One Event in Tanah Datar regency is in alignment with the target groups and implementing organizations. The program has successfully in rediscovering and promoting the local arts, culture and culinary heritage of the nagari. The target group has actively participated in the program to receive its intended outputs. However, not all planned changes have been fully realized during its implementation, such as the improvement of the community’s economy, the increase in tourist visits, and the sustainability of the events, as the program has only been running for three years.